Haynes Geadelmann Pictures was a new company with several film projects in the works. The owner asked Logic House Media to design a complete graphical corporate identity package including logo, letterhead, business cards, envelopes, press kit, website, promotional pieces, specific film project identities, postcards, invitations, eCards, banners etc.. After reviewing the project dossier and communicating with the partners about their graphical preferences, we started creating logo mockups to incorporate the name of the company in the logo itself.

Since the name "Haynes / Geadelmann Pictures" is quite lengthy, we tried utilizing the "H" and the "G" to create an icon-like graphic logo that would appeal to a wide viewer ship. The result was a logo that met very important criteria in effective logo creation: it is simple, it is easily identifiable, it can be scaled to large and small sizes (it looks good printed on the side of a fountain pen and on a billboard), it is effective in one, two or multi-colored formats and most importantly for this particular client, "it looks good on a hat".

After finalizing the logo, the discussion moved to basic printed material needs. In this particular case, the clients budget wasn't completely restricted, so we decided to use silver foil stamping to give the printed material an authoritative "expensive" look. The result was a combination of business cards, letterhead and press kit folders with the logo stamped in silver foil over black.

Their first film, a feature documentary entitled "The Dance - The Billy Roth Story" was scheduled to premiere at the South by Southwest Film Festival. To promote the movie we first developed a standard 4-color movie poster (25" x 36") which helped summarize the core concepts of the movie graphically: it is the story of a man who worked in the background to help rejuvenate prisoners in the Louisiana prison boxing system. The film was a huge success in the independent film circuit which led to a full feature film with Universal Pictures, starring Nicolas Cage and 50 Cent (currently in production).

After the poster was finished, we used the graphical theme as an identity for all other promotional pieces and marketing materials. We created a full press kit, a 10' x 10' vinyl banner, 4-color invitation mail pieces, electronic PDF press kits, eCards and a full scale email invitation promotion to over 30,000 people.

We then embarked on the website development, once again incorporating the central them of the movie poster as the site's general look and feel. You can read more about this website by here http://www.hgpictures.com.

Haynes / Geadelmann Pictures is currently producing other projects such as "Kiss The Soldiers", a documentary and educational film about the liberation of Mauthausen, a Nazi German concentration camp during WWII.